As an editorial contractor and consultant, I research, write, edit, produce, and project-manage bulk and one-off content that's steeped in smart SEO practices and metric analysis. I've worked with digital and print media companies, research organizations, non-profits, and educational institutions. My experiences in public, academic, and private libraries and archives inform my passion for creating keen user experiences.

My recent projects have included content-auditing entire consumer websites, crafting weekly blog posts, developing hundreds of pages of mobile app content, creating custom
 magazine
 editorial
 concepts
 and 
outlines, and advising on social media strategy.

CONTENT SPECIALTIES: parenting (starting a family through raising teens), health & fitness, home design & maintenance, crafts & activities, food & wine, relationships.

PAST CLIENTS: HomePortfolio.com • Quirk Books • McGraw-Hill Higher Education • CountryLiving.com • The Yiddish Book Center • ParentSociety.com • Parenting.com • KidsHealth.org • FreshHomeIdeas.com • FamilyCircle.com • LiveSolid.com • OrganizedWisdom.com • Healia.com • Meredith Books • FitnessMagazine.com • ThirdAge.com • BetterHomesAndGardens.com • Parents.com • LadiesHomeJournal.com • Creative Memories’ Lasting Moments • Publix Family Style • Chrysler Magazine • Knit It! • Family Circle Easy Crochet • Kids’ Rooms, Etc. • Connect Des Moines magazine for the Annie E. Casey Foundation • Walls with Style • American Girl

AWARDS:
• 2012 Mobile-Webaward for Outstanding Achievement in Mobile ('Is It Contagious?' app for KidsHealth.org)
• 2012 MinOnline Best of the Web Awards: Smartphone App – Paid ('Can I Eat It?' app for Parenting.com)
• 2011 MinOnline Best of the Web Awards: Email Newsletter - Consumer (‘100 Days of Holidays’ on Parents.com)
• 2011 MinOnline Best of the Web Awards: Smartphone App (Ages & Stages app for Parenting.com)

Used Millennium Circulation to route library materials to patrons in-house and through inter-library loan. Assisted patrons with ready reference questions. Became familiar with the C/W MARS regional library system.

Cataloged research citations using homegrown CMS and custom taxonomy. Wrote and edited content for biweekly 'Ask the Mediatrician' column: http://cmch.typepad.com/mediatrician/

Processed 275+ materials (mainly original artwork and correspondence) of artist Dorothy Waugh. Created detailed finding aid.

Scanned analog material, applied metadata (based on modified Dublin Core), and uploaded digital content into the department's online digital collection using CONTENTdm. Collaborated with library administration, networking, technical services, and research and instructional services departments to plan and execute inaugural LITS Open House (January 2010).

Lead new editorial staff through training of proprietary content management system and site technical procedures. Edited copy and metadata for ideal search engine optimization. Aggregated other Disney-branded content on-site to expand reach and user engagement.

Directed all new baby and toddler content and applications for the largest online independent parenting site (9 million page views/ 600K unique users monthly). Assisted with March 2008 relaunch. Collaborated with marketing group to launch widgets and social networking platforms. Created editorial-based integrated advertiser applications and custom on-site events. Oversaw editorial relationships with Kaboose Family Publisher Community partners.

Assigned and edited features and departments for new magazine dedicated to celebrating children’s love of learning (premiere issue: Spring 2006). Procured new writers. Launched inaugural product section. Liaised with Wondertime.com staff to establish monthly search-engine-optimized cross-promotions. Managed editorial assistant.

Wrote, assigned, edited, and programmed content for the premiere pregnancy, baby care, and parenting sites (15+ million page views/1 million unique visitors monthly). Assisted with 2006 reskin. Collaborated with American Baby magazine staff to create monthly cross-promotions. Initiated interactive tools to drive readers from book to site, overseeing all technical, editorial, and design components. Supervised workflow of various health, fitness, nutrition, and parenting e-newsletters across network sites, including LadiesHomeJournal.com and BetterHomesAndGardens.com. Curated content for syndicate partnerships. Helped launch mobile content applications and video channel. (Editor: October 2004 – May 2006)

• Winner, 2007 Asian American Journalists Association National Journalism Award for the AmericanBaby.com Ages & Stages newsletter
• Winner, 2005 Web Marketing Association Web Award for Best Magazine Website (AmericanBaby.com)

Produced custom parenting, nutrition, and child development publications (printed, teleservice, and web) for the Very Best Baby Collection, sponsored by Nestle Infant Nutrition. Collaborated with on-staff and freelance editors, designers, account and production managers, plus external brand loyalty team.

Managed content about Des Moines’ art happenings for this regional arts service organization's monthly newsletter. Served as Artists’ Relations/ Hospitality Co-chair for the 2004 (17th annual) Two Rivers Art Expo, featuring 150 regional and national artists.

Produced custom magazines for major brands such as Nestle, Jeep, Chrysler, Dodge, Century 21, Iams, United States Postal Service, John Deere, Publix, Principal Financial Group, Club Mom, Carnival Cruise Lines, DIRECTV.

• 2004 Pearl Award for Best New Publication/ Newsletter: USPS Preferred Access Business Advisor (Meredith Integrated Marketing)

Organized physical collection of first-run, notable, and failed magazines. Maintained web site.

Wrote and edited briefs and feature articles for ad-free national gardening magazine. Scouted new garden products for potential promotion. Wrote weekly e-mail tips and located reference art. Researched background information for developing stories.